All Wealden Workshop Resources

Thank you for joining us at our retailer workshops!

Use this page to find copies of all the presentations, workbooks, and workshop recordings. Plus find our bonus ‘How to’ Guides to help you along with those extra tasks.

Your Year in Retail: Goals, Growth and Planning

This practical workshop encourages you to reflect on your last year of trading a plan for the year ahead. You’ll set goals with a target, and find out how to stay motivated.

This workshop will help you to form good business habits around saving time and money, as well as other useful time saving tools.

We’ll also discuss an events and opportunities calendar so your business is prepared for the year ahead.

Find Your Ideal Customer and Bring Them to Your Door

Your Customer Has Changed – Is Your Business Keeping Up?

The customer you opened for isn’t always the customer you have today — learn how to identify your ideal customer and attract more of the people who truly want what you offer.

Today’s high street shopper is different. Their habits, expectations, budgets and buying behaviour have all shifted — and retailers who understand these changes are the ones who continue to thrive.

This workshop gives you practical, simple tools to re-identify your ideal customer and adapt your offer to boost sales.

Picture Perfect Retail: Better Displays and How to Capture Them on Your Phone

Make your shop impossible to ignore. Learn how to create shopper-stopping displays that turn heads on the high street, then capture them beautifully on your phone with simple settings, angles and time-saving photo tricks – so you can tempt customers into your shop and drive online sales too.

Create shopper-stopping windows and displays that attract more customers. Set up photo-friendly spots in your shop for quick, consistent content. The best phone settings, lighting and angles for better product photos. A simple way to batch content faster, saving you time week to week

How Branding Adds Value and Increases Customer Spend

Good branding doesn’t have to be expensive, but bad branding can cost your business a fortune.

Brand Maths is real: Looks better = sells for more.

Understand what branding really means. Check your logo and visuals. Spot mixed messages that confuse customers and lose sales. Improve first impressions. Make simple, low-cost branding tweaks. Build customer loyalty through small ‘delight’ moments and packaging. Create a basic brand guide so everything stays consistent.

Social Media Made Simple (For Retailers)

Social media doesn’t have to be overwhelming. If you’re running a busy shop or small business, the last thing you need is pressure to post every day or be on every platform.

This practical workshop will help you understand what social media is really for, which platforms are worth your time, and how to create content faster using simple tools like Canva, Reels, CapCut and AI support for captions and ideas.

We’ll cover what to post, when to post, how to stay consistent, and how to save time by batching and scheduling content in advance - all explained in a clear, step-by-step way.

Your Digital Shopfront: Sell Online Without the Overwhelm

This practical workshop breaks down the easiest ways to start selling online and get found by customers, even if you’re mainly a high street business.

We’ll explain the key options in plain English, including how your website acts as your digital shopfront, selling through social media, and when to consider Shopify, Etsy and eBay.

You’ll learn what customers look for before they buy, how to build trust quickly online, and how to take simple steps that lead to more enquiries, more footfall, and more sales - without feeling like you need to do everything at once.