Is your high street a best kept secret? A blog about promoting your uniqueness to tempt passers by to stop and stay.

Make your shop windows work for you 24 hours.

Ophelia wonders, “When did this all become about speed, endurance, precision, and constant adaptation?” and how independents leaning into it. change test, tweak, respond and treat feedback like coaching, not criticism.

Who truly appreciates what you have to offer? Create your Ideal Customer profile so you can identify them and focus your efforts at attracting more just like them.

Ophelia takes Blackpool by storm at the National Market Traders Federation Conference with her key note presentation on the future of our markets.